Ford is capitalizing on the popularity of all-wheel-drive technology, with its AWD sales growing 72 percent since 2009, outpacing the industry growth rate of 53 percent. In 2012, more than 20 percent of the industry’s new car and utility vehicles were sold with AWD systems
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Proving that what happens in Vegas doesn’t necessarily stay in Vegas, Ford left the recently completed SEMA Show in that city with not one, but two impressive pieces of hardware: The Ford Mustang and Ford F-Series took home trophies as the “Hottest Car” and “Hottest Truck” of the annual aftermarket extravaganza. Making the accomplishment particularly notable is the fact that the awards are based on an objective measure of each vehicle’s popularity as a starting point for today’s coolest customs. “The SEMA Award helps guide consumers toward the hottest-trending and most accessory friendly vehicles on the market,” explained Chris Kersting, SEMA’s president and CEO.
Ford C-MAX Energi Delivers Industry’s Top Electric-Only Speed Among Plug-In Hybrids at the Touch of a Button
At the touch of a button, Ford C-MAX Energi plug-in hybrid drivers can enjoy the industry’s top electric-only speed among all plug-in hybrid vehicles – 85 mph.
“Ford F-150 SVT Raptor’s popularity continues to grow based on its proven reputation,” said Jamal Hameedi, chief engineer for Ford’s Special Vehicle Team (SVT). “It’s the ultimate high-performance off-road pickup, so it’s critical that we continue to push the boundaries of off-road capability.” And that’s exactly what’s happening for the new model year, with the 2013 Raptor offering some notable new upgrades designed to help owners get even further off the beaten track. One of the most important upgrades is happening where the rubber meets the road—or, in the case of the Raptor, where the rubber leaves the road: Ford is offering innovative new forged wheels that allow customers to easily switch from a conventional tire setup to a beadlock system
Ford, the industry’s truck leader, marks the launch of the latest F-150 with a new statement on pickup luxury for 2013 – the F-150 Limited.
While it’s no doubt important to offer individual vehicles with superior quality, performance, efficiency and style, today’s automakers also can gain a competitive edge by developing an overall reputation for excellence. Just as the team at Ford, which took home four of this year’s key titles in the inaugural KBB.com Brand Image Awards.
Having already hauled away the Motor Trend Truck of the Year Award, the 2012 Ford F-150 has now been named the industry’s top half-ton pickup by Truckin’—the “World’s Leading Trucking Publication.” And this was no mere popularity contest, as the F-150 SuperCrew won the title in hard-fought comparison testing against the competition. “Ford stepped up to the plate and hit a grand slam with the EcoBoost F-150 FX2,” said Maxwell Matthewson, feature editor for Truckin’. “They gave the consumer everything they wanted in one package: impeccable styling, remarkable performance, and gas mileage that doesn’t punch you in the gut at the fuel pump.” That’s because for this particular faceoff, Ford also gave the truck the full FX2 appearance and luxury treatment, with a powerful yet efficient EcoBoost V6 engine
The Ford Motor Company continues to put its emphasis on building high-quality vehicles that customers can count on, and those efforts were rewarded recently when six of the automaker’s products finished in the top three of their segments in the 2012 J.D. Power and Associates Vehicle Dependability Study (VDS).
For Darrell Edwards, chairman and founder of Strategic Vision —one of the auto industry’s top resources for quality research—determining the quality of a vehicle involves a comprehensive analysis of everything that goes into satisfying customers: “Decades ago, we decided to measure ‘Quality’ from the ‘Total’ perspective of the driver/owner, because this is how people actually judge ‘Quality’ in terms of the decision to purchase or not. The number of complaints is considered, but there is absolutely justification—even requirement—for also considering the total positive experience created for the owner/driver.” Which helps explain why Edwards recently called the Ford Motor Company “a quality leader” in Strategic Vision’s 2011 Total Quality Index, which rated the company the No